An evaluation of toyota motor company

Founded inToyota is now one of the most popular global firms. The company continues to follow through with implementing strategies to address its long-term goals. Toyota is currently one of the top automobile manufacturers in the world. The business adheres to the requirements contained and implied in its mission statement and vision statement.

An evaluation of toyota motor company

According to Lutchmanthe two main factors that can be used to determine whether an organization is sustainable or not are the consumers and the rival organizations that a particular company competes with in a particular industry.

Organizations thus have to produce products that customers deem to match their needs and most probably exceed them in order to convince the customers to buy them.

The increased competition on the other hand means that organizations have to produce good that are of high quality in order to compete with similar products in the markets.

This in turn calls for effective management approaches that enhance that quality products which give organizations competitive advantages are adopted.

The need for this review and recommendation arises due to the fact that even though Toyota has managed to stay ahead of the other competitors who are usually automobile manufacturers as discussed by Strategic Directionit is important that Toyota does not become a victim to self-satisfaction since it is required that the organization keeps reviewing its quality management system in place in order to ensure that the products that it is supplying to the markets are of high quality which will in turn give the company a competitive advantage over its competitors.

In addition, the fact that Toyota has been recalling some models to be taken back to the factory due to some general problems as reported by Reuters justifies the need for this report since such situations would be avoided if Toyota was to adopt the recommendations of this report.

By the yearthe company had manufactured more thancars. However, Toyotas performance has dropped since then as noted by Wikipedia that during the first half ofthe company had lost its market leadership position and was actually trailing General Motors and Volkswagen companies that it were leading the previous year.

In order to arrive at the recommendation, Toyotas core operations will be initially analyzed in order to establish the existing set up.


There after, Quality Management concepts and theories will be used to recommend how the company should go about in developing a Quality Management Plan that once implemented will be effective to the operations of Toyota.

In reference to Toyota, the company can be argued to have three main elements of quality namely the customers of the organization, management team involved with development of 7 policies followed by the company and innovative approach adapted to makes sure that the company introduces models that are latest in the market and as well as have the least impact to the environment Toyota, Toyota Employees at work in an assembly Plant in Japan 3.

A customer is also referred to as a purchaser, buyer or client. Kotler noted that there are two types of customers namely the intermediate customer and the ultimate customer. Intermediate customers are customers who buy products or services with the sole aim of selling them again and are often referred to as trade customer where as an ultimate customer is the end user of the products and is not involved in re-selling the products again once he buys them.

Toyota puts too much emphasis on customers. Toyota Prado Model that is mainly target for richer customers 3.

The company knows that it can only be successful is it meets it customer needs. In order to ensure that the customer needs are met, the company spends a lot of money on Research and Development in order to ensure that the vehicles sold meets and even exceeds customer needs Toyota UK, Toyota UK states that in order for the company to satisfy customers, all members are included in quality control activities.

A company wide approach that involves every one from Research and development, manufacturing, retailing and servicing is involved in the quality control to make sure that the customers are satisfied. While Hybrid models are target for customers who are conscious about their impact on the environmental, other models like Toyota Prado are meant for individuals who are not really concerned about the environment.

Toyota’s Vision Statement and Mission Statement Analysis - Panmore Institute

The table below gives an overview of some models manufactured by Toyota for various types of customers. Toyota Customers who are conscious about the Pius environment and are ready to pay higher selling prices that the cars are priced at.

An evaluation of toyota motor company

Gas Guzzling models e. Customers who are well of and can afford to Toyota Land Cruser, Toyota pay the higher sales prices and as well afford 10 Prado to fuel the car since this models consumes a lot of fuel Economy class modes e.

Car models in this category do not consume a Toyota Vits, Toyota Yaris, lot of fuel and are intended for customers who Toyota Corolla might be concerned with fuel consumption levels of the car they drive.

An evaluation of toyota motor company

The company uses standardized work approaches that involve visual control which helps to spot any problems or unusual situations as they occur during the manufacturing process.

Once the vehicle have been manufactured, rigorous scrutiny of key elements and functions of each vehicle helps to confirm the quality and stability of the production process meaning that vehicles sold to customers have to meet certain standards.Toyota is a multinational company having a wide range of models in automobile industry with high customer satisfaction globally.

Toyota’s Mission Statement

The productivity of the company can be increased by % by using the Performance and reward management Techniques such as KPI and Performance management systems. The Toyota Motor Company is one of the largest automobile manufacturers in the world.

To date, it has sold more than million of its many makes and models of automobiles on five different continents around the globe. Ford Motor Company faces many strategic challenges during these volatile economic times. In the next month and a half, two of its major competitors may be forced to file for bankruptcy or liquidate assets.

Toyota Motor Corporation Site introduces R&D center. View Toyota's design and R&D bases and production sites all around the globe, as well as the many museums of great knowledge.

Major Competitors for TOYOTA Company Toyota Motor, among the world's largest automotive manufacturers by auto sales, designs and manufactures a diverse product line-up that ranges from subcompacts to luxury and sports vehicles to SUVs, trucks, minivans, and buses.

Marketing Plan For Toyota Motor Company 8 Where do they Purchase? to meet the needs of the market Evaluation and Control Marketing Plan For Toyota Motor Company 16 There is a monitoring and evaluation team that will be set to watch over the progress of the company in realizing the strategic goals.

The short term goals will be clearly.

Toyota SWOT analysis (6 Key Strengths in ) - SM Insight