While this second goal may appear to be mainly related to improving their corporate image, it does have commercial intent, as explained on the PepsiCo website: Recent Product Innovations PepsiCo has a history of developing and launching a number of mid-calorie beverages and Pepsi Next is by no means their first attempt with this style of product.
This program drove hundreds of thousands of submissions, more than 85 million votes, and over three billion earned media impressions in the first year alone. Forbes called the Pepsi Refresh Project one of the best-ever social media campaigns of all time and Harvard Business Review wrote a case study on the iconic initiative.
The Refresh website went from 50K visits per month to driving 5MM visits per month.
Pepsi gained tremendous cultural relevance and created brand champions and advocates all throughout the U. We worked with Pepsi to develop a platform for customers to take action on the initiatives that were important to them. With videos, editorial content and infographics, we engaged the public in a huge way — 85 Million votes per day!
The voting program helped engage the Pepsi community to the benefit of schools, parks, nonprofits, communities and individuals. From park play structures to band uniforms to neighborhood improvement projects, this program had great impact. We also advised on all marketing activations, which included editorial copy, infographics, and narrative video segments, as well as user-generated content.
Our team also put into place the grant management, ongoing support and reporting systems necessary to put funding into the hands of individuals, organizations and social enterprises.Electronic Marketing Case Study 1.
What was the Audi A1’s targeted consumer group and what were the objectives of Audi´s ‘The Next Big Thing’ campaign? Part 1 What was the Audi A1’s targeted consumer group?
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Pacifica Companies Giving a big brand the marketing it deserves. advertising email marketing outdoor. see case study.
. Coca Cola vs Pepsi | Logo Design Case Study. A string of other bad marketing errors, such as Pepsi’s advert that makes fun of rival brand Coca Cola, actually helping Coca Cola, lead to Pepsi seated safely in the number two fizzy drinks spot (until Diet Coke overtook them).
Coke’s brand is stronger than Pepsi’s overall but Pepsi.
Free Essay: rutadeltambor.com, a Very Successful Brand Site, Chose a Target Audience, Explored the Audience’s Needs, Determined Their Own Business Goals, and.
Coke vs Pepsi Case Study Solution – Recommendation “According to the case study of coke and pepsi both of the companies have great brand in market but this survey tells us that pepsi has a great market demand and high market shares because of its taste and market developing plans but if they follow these steps they can become more effective.
Feb 08, · Pepsi's Refresh Project is a pivotal test case for brands trying to navigate an ad-cluttered, cynic-rich marketing landscape.