Posted in Services, Total Reads: Let us start the Big Bazaar Marketing Mix:
Direct Marketing Public Relations: This includes free publicity as well as paid efforts to stimulate discussion and interest. It can be accomplished by planting a significant news story indirectly in the media, or presenting it favorably through press releases or corporate anniversary parties.
Examples include newspaper and magazine articles, TVs and radio presentations, charitable contributions, speeches, issue advertising, seminars. Advertising Advertising is the paid presentation and promotion of ideas, goods, or services by an identified sponsor in a mass medium.
Examples include print ads, radio, television, billboard, direct mail, brochures and catalogs, signs, in-store displays, posters, mobile apps, motion pictures, web pages, banner ads, emails. Sales Promotions Sales Promotion is the media and non-media marketing communications used for a pre-determined limited time to increase consumer demand, stimulate market demand or improve product availability.
Examples include coupons, sweepstakes, contests, product samples, rebates, tie-ins, self-liquidating premiums, trade shows, trade-ins, and exhibitions. Personal Selling Personal selling is the process of helping and persuading one or more prospects to purchase a good or service or to act on any idea through the use of an oral presentation, often in a face-to-face manner or by telephone.
Examples include sales presentations, sales meetings, sales training and incentive programs for intermediary salespeople, samples, and telemarketing.
Direct Marketing Direct Marketing is a channel-agnostic form of advertising that allows businesses and nonprofits to communicate directly to the customer, with methods such as mobile messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional letters, and outdoor advertising.
The present study is focused on the Promotional mix strategy adopted at Big Bazaar in marketing its product and how this is responsible to attract consumers. It is the fastest growing and most successful Retail chain in India.
It is also the first retail chain to be started in India and is the largest until now. It is now a brand image in private retail sector. Big bazaar started with its first store in Kolkata, west Bengal in and now owns more than stores all over India making itself the fastest growing retail chain in India and leaving all its competitors behind.
Indian retail sector is witnessing one of the most hectic Marketing activities of all times. Companies are fighting to win the hearts of customer. It has brought about many changes in the buying behavior of people as Big Bazaar provides all items in one roof at low rates.
To attract more customers companies have to carry out the promotional activities in unique way. As the competition is becoming stiff in the market the activities conducted by the company are unique, that have brought fruitful result to the company.
This has indeed contributed in sustained highest number of transaction. Big Bazaar has huge promotion budgets.This has helped Big Bazaar in being the "Value for Money" store. 7P Analysis of Big Bazaar: 1. Product: Big Bazaar offers a wide range of products which range from apparels, food, farm products, furniture, child care, toys, etc.
|PROJECT ON BIG BAZAAR||Let us start the Big Bazaar Marketing Mix:|
Products of all the major brands are available at Big Bazaar 2. by retailers who are registered for sales tax, Income tax etc. Corporate backed hypermarkets, retail chains, privately owned apparels, food, farm products, furniture, child care, toys, etc.
Chapter No. Big Bazaar: Innovative Retail Marketing Practices. Page Big Bazaar Project, Big Bazaar Sales Promotion Project Report, Advertising Techniques of Big Bazaar. Project on sales promotion in big bazaar 1. CHAPTER-I INTRODUCTION SALES PROMOTION Sales are the lifeblood of a business, without sales there would be no business in the first place; therefore it is very important that if a business wants to succeed, it should have a sales promotion strategy in mind.
Big Bazaar offers a wide range of products which range from apparels, food, farm products, furniture, child care, toys, etc. Products of all the major brands are available at Big Bazaar.
Marketing Strategy of Big Bazaar India. Print Reference this. Published: 23rd March, Last Edited: PROMOTION: Big Bazaar has huge promotion budgets.
The biggest idea behind all advertisements is to make people do bulk shopping. Historically Exchange schemes have been used to induce better sales; it also has a strong appeal with the.