Pew Research Center surveys,
Reporter jjmccorvey Consider this: It wasn't until that the Internet reached 50 million users in the United States. Facebook gained over million users in the U.
If you're a business owner that hasn't embraced social media networking as a major component of your success strategy, it's due time to hop onboard. Tactics, Tools, and Strategies for Business Success, of the site's global reach.
LinkedInfor example, houses 55 million professionals seeking jobs, employees, or basic business or networking opportunities. MySpacewhich allows users to tinker with music, themes, and HTML code, is targeted toward youth and teens.
All of these sites have one primary thing in common: The user profile is generally what distinguishes social networking sites from other social media platforms. It helps set the stage for building relationships with people who share the same interests, activities, or personal contacts, as opposed to primarily disseminating or digesting information feeds.
This also means social networks enable companies to invite audiences to get to know its brand in a way that traditional forms of marketing or advertising can't. But what, exactly, are the methods that businesses should use to effectively leverage the burgeoning userbase of these sites as a tool to grow their companies?
The following pages will detail what to do — and what not to do — in order to maintain a viable presence in the realm of social networking. Developing a Social Networking Strategy Before opening an account and becoming active, it's important to consider what each site offers and how you can benefit from their resources.
Here are a few basic questions to ask yourself when forming your social networking strategy: What are the needs of my business? Hopefully, you're not putting your company name on a social networking account just to send messages back and forth to former high school classmates, so there has to be an impetus.
Figure out what your needs are. Is your advertising budget running thin? What am I using the site for? After you've established your needs, consider the primary goal of your social networking strategy.
Do you want to recruit employees for a certain department? Do you want to market a new line of products?
Do you want to connect to more people in your industry? Whose attention am I trying to get? Okay, so you want to market that new line of products, for example.
You still need to know your target audience for that product, and with more than million users on Facebook, you'll need to narrow your focus. Now, consider these questions: Which sites do I want to take on?How to Use Social Networking Sites to Drive Business: Social Network Recruiting Social recruiting is an effective way to utilize social networks to find the best candidate for any open positions.
The Psychology of Social Networking.
The Healthy Use of Social Media. Start with your goals. Is your social media use helping or hurting them?
Gender differences: Women and men use social media at similar rates – Women were more likely than men to use social networking sites for a number of years, although since these differences have been modest. Today, 68% of all women use social media, compared with 62% of all men. Use of Social Networking Technology Facebook Remains the Dominant Platform, but Education, Race and Political Party Play Role in Social Network Preferences The use of most social networking platforms and communications tools increased since our last poll was taken in the Fall of by between four and eight percentage points. Aug 18, · How to Use Social Networking Events to Create Business Networks by sabakuch · Published August 18, · Updated September 5, Relationship building is an important aspect of social networking events.
By Pamela B. Rutledge Ph.D., M.B.A. It turns out that many men use social networking to feel love as well. If the intent of what you’re sharing is to receive attention, compliments, and validation, you’re starved of real-life love.
When the only response to what you’re sharing is discussion about you, the internet has become your lover. Apr 16, · Another 22% said they use social networking sites one to three times per month, or less. Only 11% of job seekers said they never use social networking websites.
Social networking can be an integral part of your job search or career building - if you use it correctly.
If you don't, even information you consider private like a photo posted on Facebook or a random comment on Twitter, could cost you your job and unexpectedly damage your career.
Social media allows people to improve their relationships and make new friends. 93% of adults on Facebook use it to connect with family members, 91% use it to connect with current friends, and 87% use it to connect with friends from the past 72% of all teens connect with friends via social media.