His blog post includes his very best tips—almost too good to give away for free. But now he has to be honest with himself … his own opening is not that good.
Most of them offer a wealth of well-intended suggestions about all the stuff you need to include in the executive summary. They provide a helpful list of the forty-two critical items you should cover, and then they tell you to be concise.
Most guides to writing an executive summary miss the key point: The job of the executive summary is to sell, not to describe. The executive summary is often your initial face to a potential investor, so it is critically important that you create the right first impression. Contrary to the advice in articles on the topic, you do not need to explain the entire business plan in words.
You need to convey its essence, and its energy. You want to be clear and compelling. Forget what everyone else has been telling you. Here are the key components that writing a good opening paragraph be part of your executive summary: The Grab You should lead with the most compelling statement of why you have a really big idea.
Usually, this is a concise statement of the unique solution you have developed to a big problem. It should be direct and specific, not abstract and conceptual. If you can drop some impressive names in the first paragraph you should—world-class advisors, companies you are already working with, a brand name founding investor.
He or she may never get that far. The Problem You need to make it clear that there is a big, important problem current or emerging that you are going to solve, or opportunity you are going to exploit.
In this context you are establishing your Value Proposition—there is enormous pain and opportunity out there, and you are going to increase revenues, reduce costs, increase speed, expand reach, eliminate inefficiency, increase effectiveness, whatever.
The Solution What specifically are you offering to whom?
The introductory paragraph of any paper, long or short, should start with a sentence that piques the interest of your readers. In a well-constructed first paragraph, that first sentence will lead into three or four sentences that provide details about the subject or . Writing a Summary. A summary is condensed version of a larger reading. A summary is not a rewrite of the original piece and does not have to be long nor should it be long. To write a summary, use your own words to express briefly the main idea and relevant details of the piece you have read. Before writing a paragraph, it is important to think first about the topic and then what you want to say about the topic. Most often, the topic is easy, but the question .
Software, hardware, service, combination? You might need to clarify where you fit in the value chain or distribution channels—who do you work with in the ecosystem of your sector, and why will they be eager to work with you.
If you have customers and revenues, make it clear. If not, tell the investor when you will. The Opportunity Spend a few more sentences providing the basic market segmentation, size, growth and dynamics—how many people or companies, how many dollars, how fast the growth, and what is driving the segment.
You will be better off targeting a meaningful percentage of a smaller, well-defined, growing market than claiming a microscopic percentage of a huge, heterogeneous, mature market. Your Competitive Advantage No matter what you might think, you have competition.
At a minimum, you compete with the current way of doing business. Most likely, there is a near competitor, or a direct competitor that is about to emerge are you sufficiently paranoid yet?? So, understand what your real, sustainable competitive advantage is, and state it clearly.
Believe it or not, in most cases, you should be able to make this point in one or two sentences. The Model How specifically are you going to generate revenues, and from whom?
Why is your model leverageable and scaleable? Why will it be capital efficient? What are the critical metrics on which you will be evaluated—customers, licenses, units, revenues, margin? Whatever it is, what impressive levels will you reach within three to five years?
The Team Why is your team uniquely qualified to win? If you can, state the names of brand name companies your team has worked for.
The Promise When you are pitching to investors, your fundamental promise is that you are going to make them a boatload of money. The only way you can do that is if you can achieve a level of success that far exceeds the capital required to do that. Your Summary Financial Projections should clearly show that.
But if they are not believable, then all of your work is for naught. You should also show a key driver or two, such as number of customers and units shipped each year. The Ask This is the amount of funding you are asking for now.
This should generally be the minimum amount of equity you need to reach the next major milestone.Nov 26, · An introduction paragraph is a paragraph used to introduct something.
For example, if you are writing a personal letter to your teacher, you would introduce yourself in the introduction paragraph. An introduction paragraph has three main parts, an opening sentence, a lead in, and a thesis statement.
Watch me as I write the three parts of my introduction paragraph about my topic, Abraham Lincoln. Sep 13, · There are many books where the opening paragraph alone has sold me on the entire book, but there are even better opening paragraphs that are simply a pleasure to go back and read again and again just because of the author's use of language and his or her ability to provoke the reader with clear ideas or questions.
A short story conserves characters and scenes, UWEC Asst. Professor of Creative Writing. 2. Write a Catchy First Paragraph. (For example, do not describe Mary locking the front door, walking across the yard, opening the garage door, putting air in her bicycle tires, getting on her bicycle–none of these details matter except that she.
Good writing should talk to the reader the way two friends talk to each other seated on a couch.
Once you’ve hooked a reader by writing a good paragraph that is simple and conversational, you can go on and flesh out your points in the subsequent paragraphs. Writing a Summary. A summary is condensed version of a larger reading. A summary is not a rewrite of the original piece and does not have to be long nor should it be long.
To write a summary, use your own words to express briefly the main idea and relevant details of the piece you have read.